Led the user experience & visual design for this service that delivers digital resources to teachers and students nationwide.
I do creative direction on a variety of web projects, taking the lead in IA, UX, art direction, design and production. I contribute to all the critical elements that make for a successful project: strategy, vision, key relationships, editorial, user-centered experience, UI design, visual design, typography, branding and technology.
I currently work at PBS Education where we are developing new tools to heighten personalized learning. Teachers are among the most difficult audience to design for. Not because they're demanding but because there are so many demands on their time and attention. For this reason they are among the most satisfying people to create for. Not to mention how genuinely grateful they are. Nothing is more satisfying than empowering a teacher with useful technology tools.