“I'm in search of the simple elegant seductive maybe even obvious IDEA.” — Tibor Kalman

Designing websites and apps for teachers, my most current clients, has its particular challenges. They don't sit at their computers all day. They don't use their interactive whiteboards, if they have one, to cruise the web. Conducting UX testing, along with personas and all the other tools we use, is essential for understanding and designing for this or, for that matter, any audience.